contrabrand / the Works, life, and gospel of Brandon Todd Wilson

Swiss Side

identity

A Branding project for Swiss Side a road wheel company based in the swiss alps whose focus is products driven by the cycling lifestyle and built to improve the riding experience. We wanted to hightlight the intensity of the hill/mountain riding of the alps, the essence of mountains and the challenge of riding the winding steeps, swiss heritage and lifestyle all to express the freedom that cycling gives you as human.
identity: concept, design, illustration